Featured Resources

If you are presented with data that challenged a position you’ve held for years, do you think you’d be likely to question your position, or would you dismiss the information? Many say they are open-minded and would welcome information that would help them come be better conclusions. However, multiple studies show that many might actually find themselves rejecting the new information. Not only that, but their support for their original position is actually strengthened despite the new evidence. This is called “The Backfire Effect.”